I Know My Why. Do You Know Yours?

Recently I watched Simon Sinek’s Ted Talk. He is a great orator and if you take the 18 minutes to watch, I think you’ll be inspired. (https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action#t-12943)

It’s easy to get caught up in the detritus of our daily grind and forget the reasons why we are in business. Watching Mr. Sinek’s talk was a good reminder to reflect often on why I do the work I do.

It has been no easy road to conclude my life’s purpose. I am here to support, elevate, teach, and inspire. These common threads run through all of my ‘jobs’ over the years – managing teams and projects with a personal goal of elevating all of those involved while supporting the overarching goals of the organization.

Within the context of my life’s purpose, I have created a business where I get to support, elevate, teach, and inspire small business owners and nonprofits. I get to provide practical business acumen, strategic planning, communications, and comfort and laughter so those I work with can focus on doing what they do best – use their skills and talents to move our community forward positively. This is the WHY of my business.

Clients have told me they feel relief, understood, and heard when working with me. I think these are by-products of the support I offer – and what a joy to be able to bring something like relief to someone else – but these aren’t my purpose. I don’t seek to provide these intangibles – I seek to support fundamentally. Do you feel the difference there?

Why are you in business? Have you thought about the reasons lately? Ever? I encourage you to think about it. The ‘why’ can get us through rough patches – which every business has. If you feel compelled to share in the comments section, please do. 

Blog by Beth Harding